Not everyone is cut out for business. Business can be hard, there are tremendous risks and tremendous personal sacrifices so it is understandable that not everyone will want to go into business. This book is for those who do, those who are prepared to take risks, prepared to lose in order to gain, prepared to try again, even if they do not succeed the first time. As an entrepreneur it is important to know that when the business profits, you profit;  and also when the business loses, you lose. This could mean you may lose your house, car, or other assets so important, that when you go into business you bear these things in mind.